August 3, 2008 - As the new 2008 preseason begins, the NFL again leverages www. NFLMEDIA.com to provide realtime information to its news and media constituents. Read the following NFL Success Story:

National Football League

The National Football League (NFL) is America�s most popular sports league and has the highest per-game attendance of any domestic sports league in the world. The league�s 32 teams compete each year to win the Super Bowl, the world�s biggest one day sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, and is the professional sports industry leader on a wide range of fronts. The NFL is also a major media company with its own cable channels, interactive web content distribution portals, advertising and merchandizing units.

The Problem

Outdated extranet sites and inefficient content management were limiting provision of best possible information services to the media and other industry partners. Growing number of domestic and international media companies demand increased access to proprietary information from games statistics, multimedia contents, transcripts, press releases and even security credential for game coverage (including the Super Bowl), all of which requires authenticated user management.

The Solution

Gemini Systems developed an extranet media portal based on IBM WebSphere Portal and IBM Workplace Web Content Management, IBM OmniFind, Websphere Application Server running on IBM x-Series Bladecenters, with shared frame work for rapid development of other custom sites.

The Benefit

The extranet media portal Gemini developed benefits the NFL by providing more content in new, more accessible ways for a community of over 8,000 media entities. Automated content management and reuse simplify site administration. Easier, faster content management and access helps increase efficiency and productivity for both NFL staff and media reporters. Media-friendly environment generates goodwill and supports primary goal of promoting professional football.